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When a pandemic took everything offline, one developer took business online.

CDL Home Sales Platform

Buying a new home is an exciting yet somewhat daunting proposition. Think crowded showflats, nerve-wracking balloting, tedious paperwork, and long-drawn-out timelines.

That was common practice for decades. But when COVID-19 reached our shores in 2020, disrupting the way homes were selected and purchased, the industry was put on its back foot, and a step change was needed.

City Developments Limited (CDL) rose to the challenge by building CDL Homes Sales (CHS). This proprietary in-house platform digitalises the entire home buying process, streamlining the balloting and buying process for our homebuyers and property agencies.

Launch Day Usage

The first of its kind by a developer in Asia, CHS leverages digital technologies like mobility, onsite and remote digital signature, and enhances buyer experience for satellite sales.

In other words, you can submit expressions of interest, participate in the balloting process, and make bookings, without having to visit a sales gallery in person.

The creation of this app was a master stroke; it helped us to pivot in a time of crisis and keep to business as usual. It brought the process of home buying up to date for our digital age – seamless, borderless, and sustainable.

CHS has been recognised as a game changer, chalking up numerous accolades throughout 2023: Singapore and Asia Pacific for the Best in Future of Customer Experience (FoCX) at the IDC Future Enterprise Awards, the Best Adoption – Enterprise at the Techblazer Awards and the Digital – Real Estate at the SBR Technology Excellence Awards.

The pandemic is thankfully behind us, but CHS is here to stay. It is another example of how CDL stays nimble and resilient, turning adversity into opportunity.

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