Thailand, 26 June 2024 – Jungceylon Shopping Center, one of Phuket’s largest shopping malls, will officially unveil its new look at the opening ceremony on 28 June 2024, following a comprehensive Asset Enhancement Initiative (AEI) that began in 2022. Located in Patong, the transformed mall has been repositioned as “The Oasis of Shopping in Patong”. The AEI is in line with CDL’s asset rejuvenation strategy, which focuses on enhancing its assets to drive performance.
With 80% of the mall’s shoppers being international tourists, Jungceylon Shopping Center has curated targeted marketing strategies to attract this key segment, including the growing Free Independent Travelers (FIT) group. For the second half of 2024, a marketing budget of over THB 60 million has been allocated for exciting promotions and initiatives, which aim to enhance the vibrancy of the mall by offering compelling experiences for all shoppers.
Alongside Jungceylon’s revamp, the hotel adjoining the mall, formerly known as Millennium Resort Patong Phuket, has also undergone a makeover and rebranded as M Social Phuket. The 418-room trendy hotel features the inclusion of an AI-voice-controlled assistant in all rooms and suites, allowing all guests to effortlessly control IoT-enabled lighting, air conditioning and smart TVs in their room by simply using their voice. M Social Phuket is the first M Social hotel in Thailand, and the sixth worldwide.
Mr Prawit Janyasittikul, Chief Executive Officer of Phuket Square Co., Ltd., which manages Jungceylon, said, “We are delighted to mark Jungceylon’s new chapter with the completion of the AEI, which includes a full transformation of the mall, from refreshed and reconfigured spaces to new retail concepts. The development and renovation plan began in 2022, covering over 200,000 sqm with an investment of over THB 1 billion. The shopping mall now boasts over 300 stores fully operational across all four distinct zones, each thoughtfully decorated with nature themes to evoke a sense of freshness and relaxation. Given the mall’s proximity to the recently rebranded M Social Phuket, we are expecting increased shopper traffic and healthy tenant sales. Both developments synergistically revitalise Patong Beach vicinity, infusing it with colours and vibrancy that pulsate through the area.”
Boasting over 300 stores across four distinct zones, Jungceylon is a shopper’s haven that offers a refreshed shopping and lifestyle experience. The four zones are (i) The Jungle Zone, (ii) The Botanica Zone, (iii) The Bay Zone, and (iv) The Garden Zone.
The Jungle Zone
Located along Patong Road 2, beside the main entrance to the shopping mall and connected to M Social Phuket, the four-story building boasts a “Amid the Shady Trees” concept. Spanning across 7,500 sqm, the B Floor (Basement) features several offerings such as souvenir shops, a food court with a wide variety of Thai and international cuisines, a hub for natural spa products and traditional Thai massages, health spas, and beauty services, as well as fashion retailers.
International brands and eateries offered at this zone include UNIQLO, Volcom, Melissa, Viera by Regazze, Jelly Bunny, Misty Mynx, LYN, American Eagle Outfitters, Rip Curl, AIIZ, VNC, Shoebar, Sunshine Service, Eye Center, Havaianas, Thann, Studio7, X=Act, Naraya, MK Gold, The Coffee Club, Burger King, Swensen’s, and Starbucks. The third floor will also be home to Power Drive Karts, Phuket’s first 2,000 sqm air-conditioned indoor electric go-kart racing track.
A newly opened restaurant called “LOVE EAT” under the concept of “Delicious Journey for Food Lovers”, offers a culinary adventure for food enthusiasts from around the world. Other dining options in this zone include Sukishi Korean Charcoal Grill, Din Tai Fung, Okuna Sushi, Akimitsu, Wa Japanese Yakiniku, and Pancake Corner.
The Botanica Zone
The Botanica Zone is a three-story building adjacent to Patong Road 3 and M Social Phuket, decorated with the theme of “Color of Flower Blooming”, adding a vibrant touch with flower sculptures and gazebos in a modern park style. This zone will include international and local fashion brands such as Coach, Birkenstock, Jaspal, CPS, CC DOUBLE O, GENTLEWOMAN, Playboy, New Era, Under Armour, Skechers, Charles & Keith, Annebra, Levi’s, GUESS, G-Shock, Fitflop, Crocs, Timberland, Samsonite, Carolina Lemke, Eye Love It, Top Charoen Optical, KT Optic, Thann, Moshi Moshi, Watsons, Boots, and Beautrium.
The Bay Zone
The Bay Zone is a semi-outdoor multipurpose area in the heart of the shopping mall with “A Sense of Sea Breeze” theme. This area can also be used as a space to host promotional events and showcases tenants such as Shabushi, McDonald’s, Fuji Japanese Restaurant, Le Siam, KFC, Tim Hortons, and Superdry.
The Garden Zone
Themed “A Green Mythical Romance”, The Garden Zone is inspired by modern classic interpretations of Phuket’s Sino-Portuguese shophouses. Offerings include Hachiban Ramen, The Thai Food Factory, Zen, Urban Food, Spoon, Wine Connection, Spice House, Wabi Sabi, Churrasco, Taco Bell, McDonald's, Roxane Café, Yayoi, Irish Time Pub, Greyhound Café, Whynot, Café 101, Pizza Hut, Lacasa, Lavanille, and Pimnara Boutique Hotel.
Visit Jungceylon’s website for a full tenant directory and additional information on promotions and events.