Singapore, 13 September 2020 – In line with the SingapoRediscovers campaign organised by the Singapore Tourism Board, Millennium Hotels and Resorts (MHR) has formed a strategic partnership with Wildlife Reserves Singapore (WRS), covering three aspects – community, curated staycation experiences and member appreciation. WRS operates Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.
“This partnership allows us to engage our guests with personalised experiences and align our marketing strategies with the government’s drive to encourage Singaporeans to enjoy mini-holidays in their own backyard,” said MHR Group Vice President of Marketing Mr Saurabh Prakash.
“It is an ideal solution in these extraordinary times,” he added.
WRS Chief Marketing Officer Ms Irene Lin said, “We are excited to be joining hands with industry partners like MHR and bringing our wildlife experiences to more people, both physically and virtually. We hope guests will be rejuvenated by the meaningful interactions with our animal family. Leisure travel overseas are likely to be some time away, so it is a chance to explore and rediscover what is special and unique about Singapore.”
Community
MHR has stepped up its community efforts by supporting the mental well-being of its Stay-Home-Notice (SHN) and quarantined guests. Through this collaboration, MHR will bring wildlife experiences right into the guest rooms and bring joy to guests through WRS’ Hello from the Wild Side virtual programme. Hosted by WRS’ animal care team, this fun and engaging initiative allows SHN and quarantined guests to virtually interact with its animal family and get a unique glimpse into their routines and enrichment activities, from the insider perspective.
